2011 Internet Retailer Conference: Keynote - Christopher Payne - eBay
2011 Internet Retailer Conference: Keynote - Wednesday
http://news.deeprootsmedia.com/2011/ebay-this-is-how-i-shop-shoot/
Trends:
- Web only eTailers are taking market share. Up 31% QoQ
- Consolidation: Walgreens & Drugstore.com, Nordstrom & Haute, Amazon & Diapers.com/Soap.com, US Autoparts & JC Whitney
- >50% of every demographic age group shops online each month
- 250 of top 500 have mobile commerce sites (double 12 months ago)
- Free shipping is alive and well. All the time, LL Bean, Newegg, eBay
Christopher Payne - eBay
General
- How people shop: Mobile, Social, Local
- $62b in sales in 2010. 60% came from “buy it now”
- Every 1.6minutes a car is sold on eBay
- Every 3 seconds sell a pair of shoes
- 25m people selling, 200m items for sale at one time
- eBay goal: Connect buyers and sellers, (not sell online)
- Commerce 3.0 puts the customer and their behavior at the center
- “Merchants need a partner, not a competitor…” (direct shot at Amazon
Mobile:
- 2008 first eBay mobile app. 45m downloads of eBay mobile app. 2010: $2b in sales on mobile. Fastest growing part of business. 2011: $4b in mobile commerce.
- Expectations from buyers is that they can do anything on mobile they can do online.
- Some people start transaction on mobile and complete on web and vice versa. Need to be able to pick up any time / any where.
- Consumers are taking the “E” out of eCommerce.. It is becoming “Cross Channel Commerce” where offline works with e with m with s commerce.
- Mobile is where the offline and online commerce intersects
Social:
- Sharing should be part of the buying experience regardless of channel
- Group gift: pool money from a group to buy a gift. New on eBay
- Product comparisons from eBay on Facebook
Local:
- Bringing offline inventory online (access to local inventory)
- 2.3b searches in Q4 2010 to find products on/offline
- Technologies acquired: Red Laser (scan bar codes), Milo (offline inventory, online), Where.com (local media company), Fetch (QB integration for inventory online)