Google Commerce and Payments (Shop.org)
Google Commerce and Payments
Stephanie Tilenius VP Google
General Notes
- Online is still only 7% of total Retail (2011).
- $14 Trillion spent on local services each year ($1 Trillion in US)
- Average consumer is never more than 3 feet from their mobile phone
- Average consumer checks their smart phone >40 times / day
- Angry Birds is played 125 Years EVERY DAY (and is $1.5 B in productivity waste / day)
Lines between online and offline are going to blur FAST
Recommendations on How to Take Advantage of it
- Web connected, location aware commerce
o Location Aware Technology
§ Where do I buy a product or service (physical and digital)
§ i.e Open Table, Google Shopper
o Great Experience
§ Mobify your website – needs to be a great experience designed for the device (web vs. Mobile vs. Tablet)
§ I.e. Gilt iPad Site= 25% of all mobile sales
§ See Google catalogs for iPad (way cool)
o Curation & Personalization
§ Content drives the purchase of the item
§ I. e. Rue La La, One Kings Lane
o Deal Mechanics
§ Be different than just a daily deal
o Mobile Payment
§ One click checkout
§ NFC tags & self checkout
o New in store experience (online 2 offline O2O)
§ NFC, QR codes (taking too long – moving to NFC)
§ Targeted personalized Apps
§ i.e Whole Foods with store map, coupons, personalized offers, recipes related to me.
§ Gone are the days of overwhelming consumers with information. Data needs to be personalized
o Social Commerce
§ Combined the social experience with the buying experience
§ I.e. ticketmaster seat map integrated with Facebook friends
- >50% of mobile phone owners use their device to shop online or assist.
Case Study
- Tesco: Combined QR codes, smart phone purchase and distribution (order and distribute directly to home)
- Nordstrom: combined QR codes to identify you as you walk into store